Cathy van Hoang
  • Petit Beast
    Branding/identity for an online shop selling air plants. The logo marries the expressive flourishes of Art Nouveau with a clean, modern typeface. Desaturated tones were used to create a soft and feminine style. The pale color palette was carried through in photography- to replicate the intimacy of old, vintage photos. Responsible for creative direction, design, packaging, typography and photography.
    Creative Direction, Photography, Typography
    2011
  • Morris Group
    Corporate branding
    Creative Direction, Typography, Branding
    2011
  • Retro Classifieds
    Web banners
    Graphic Design, Typography, Illustration
    2012
  • Guerilla Marketing Campaign
    8 Poster designs were placed on the doors inside of bathroom stalls, targeting unsuspecting users with tongue-in-cheek toilet humor. The posters then directed viewers to the company’s booth.

    Responsible for design, art direction and some copywriting.
    Creative Direction, Graphic Design, Copywriting
    2011
  • Haute Decor Brochure
    Responsible for design, art direction, typography, some photography
    Creative Direction, Graphic Design, Photography
    2010
  • Die-Cut Tabbed Brochure
    Responsible for design, art direction and some photography
    Creative Direction, Graphic Design, Icon Design
    2010
  • Product Price Guide
    Responsible for art direction, all design and typography.
    Creative Direction, Graphic Design, Typography
    2011
  • ebb Brochure
    luxury bath fixtures brochure
    Graphic Design, Typography, Photography
    2011
  • Resin Sample Packaging
    test
    Creative Direction, Packaging, Typography
    2011
  • Plumbing Icon Set
    Icon set to represent Client's range of products.
    Responsible for art direction and design.
    Creative Direction, Graphic Design, Icon Design
    2011
  • Neo-Metro Binder and Tabs
    Wrap and turn binder with custom die-cut tabs.
    Creative Direction, Graphic Design, Typography
    2011
  • Pop-up Art Show Poster
    art show poster
    Graphic Design, Typography, Photography
    2011
  • Daily Dijest Email Broadcast
    Email broadcast
    Creative Direction, Graphic Design, Art Direction
    2011
  • miniLOO
    miniLOO brochure
    Creative Direction, Graphic Design, Typography
    2011
  • Corporate Invitation
    70th anniversary artwork
    Digital Art, Graphic Design, Typography
    2011
  • Family of Companies and Product Portfolio
    Responsible for design, art direction and some photography
    Creative Direction, Graphic Design, Icon Design
    2010
  • Blueprint Campaign
    Web banners
    Graphic Design, Illustration, Art Direction
    2012
  • Parks and Recreation Icon Set
    Icon set
    Graphic Design, Icon Design, Illustration
    2012
All works © Cathy van Hoang 2013.
Please do not reproduce without the expressed written consent of Cathy van Hoang.
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PROJECTS
  • Petit Beast
  • Morris Group
  • Retro Classifieds
  • Guerilla Marketing Campaign
  • Haute Decor Brochure
  • Die-Cut Tabbed Brochure
  • Product Price Guide
  • ebb Brochure
  • Resin Sample Packaging
  • Plumbing Icon Set
  • Neo-Metro Binder and Tabs
  • Pop-up Art Show Poster
  • Daily Dijest Email Broadcast
  • miniLOO
  • Corporate Invitation
  • Family of Companies and Product Portfolio
  • Blueprint Campaign
  • Parks and Recreation Icon Set