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Branding/identity for an online shop selling air plants. The logo marries the expressive flourishes of Art Nouveau with a clean, modern typeface. Desaturated tones were used to create a soft and feminine style. The pale color palette was carried through in photography- to replicate the intimacy of old, vintage photos. Responsible for creative direction, design, packaging, typography and photography.Creative Direction, Photography, Typography2011 -
Corporate brandingCreative Direction, Typography, Branding2011 -
Web bannersGraphic Design, Typography, Illustration2012 -
8 Poster designs were placed on the doors inside of bathroom stalls, targeting unsuspecting users with tongue-in-cheek toilet humor. The posters then directed viewers to the company’s booth.
Responsible for design, art direction and some copywriting.Creative Direction, Graphic Design, Copywriting2011 -
Responsible for design, art direction, typography, some photographyCreative Direction, Graphic Design, Photography2010 -
Responsible for design, art direction and some photographyCreative Direction, Graphic Design, Icon Design2010 -
Responsible for art direction, all design and typography.Creative Direction, Graphic Design, Typography2011 -
luxury bath fixtures brochureGraphic Design, Typography, Photography2011 -
testCreative Direction, Packaging, Typography2011 -
Icon set to represent Client's range of products.
Responsible for art direction and design.Creative Direction, Graphic Design, Icon Design2011 -
Wrap and turn binder with custom die-cut tabs.Creative Direction, Graphic Design, Typography2011 -
art show posterGraphic Design, Typography, Photography2011 -
Email broadcastCreative Direction, Graphic Design, Art Direction2011 -
miniLOO brochureCreative Direction, Graphic Design, Typography2011 -
70th anniversary artworkDigital Art, Graphic Design, Typography2011 -
Responsible for design, art direction and some photographyCreative Direction, Graphic Design, Icon Design2010 -
Web bannersGraphic Design, Illustration, Art Direction2012 -
Icon setGraphic Design, Icon Design, Illustration2012
All works © Cathy van Hoang 2013.
Please do not reproduce without the expressed written consent of Cathy van Hoang.
Please do not reproduce without the expressed written consent of Cathy van Hoang.